It's beginning to look a lot like comfort!
As the lead designer of BEDGEAR's 2023 holiday gift guide campaign, I took charge of directing the visuals and defining the overall look and feel for this 360 B2C and B2B marketing campaign. This involved overseeing the photography within the studio, as well as managing image compositing and animation
Campaign Assets
The main collection of assets utilized throughout the holiday campaign
Landing Page
The campaign assets were optimized for web and sized to our gift guide template product cards, section banners, and hero.
Social Media
Selects from our campaign asset library were made to be animated and utilized for BEDGEAR's organic social media.
Email Blasts
Campaign assets were broken down further into modular units to be utilized for various campaign email flows.
The Follow Through
The visual direction of this holiday campaign set the stage for all of the following winter / Q1 assets and deliverables.
Thanks for checking out my work!
